Company Profile

OWNERSHIP Dynamic Massage Matters is the sole property of Clifford Coetzer
HISTORY & EXPERIENCE Clifford Coetzer brings 30 years of experience of massage.

Completed Massage Techniques for Sportsmen and Sports Massage Therapy Advanced by Kevin Lee at Natal Technikon (now renamed as the Durban University of Technology in Kwazulu Natal South Africa) -1989


  • Completed S.A.GO.F. Diploma in Gym Management (South African Gym Owners Federation) in 1989 – Pretoria University Sports Institute
  • Represented the Natal team at the South African Bodybuilding tournament in 1992
  • Shodan (Black Belt) in Shotokan Karate (1993)
  • National Certificate in Exercise Science – Keep Fit International (1995)
  • PADI Divemaster (1995)
  • Personal Training (1994 – 1999)
  • Club Manager – The Arena Health & Fitness Nairobi Kenya (1999-2000)

Remedial Therapy:

  • Gym Manager of the Remedial Therapy Gymnasium – Saint Giles 1997-1999 (see


  • Pharos Medical Plan – 2001-2006

Lifestyle Management:

  • The Pharadigm Option of Private Health Administrators – 2001-2006

Behavioural Modification:

  • The Fortitude Programme of Private Health Administrators

Product Management

  • Pharadigm Option
  • Fortitude
  • Sweidan & Company

Business Development

  • Management Advancement Diploma – University of Kwazulu Natal (2004)
  • Advanced Diploma in Business Management – University of Kwazulu Natal (2005)
  • Director Sweidan Trust (Pty) Ltd (2004-2006)

and have a passion to increase the quality of life of the people who drive the organisations he is involved in; to reduce the need for sick leave and to increase productivity from employees that are at work.

MISSION I deliver impactful, clinically sound, massage solutions to improve the lives of all the people I massage.
VISION To be a preferred provider of massage services to a niche clientele